Jasmina is a fun-loving, cake-baking, food-cooking enthusiast whose goal is to make food preparation a joy for the people you care about. With a background in Mediterranean and European cuisines, her vibrant personality shines through in every dish. Whether she's dancing around the kitchen or coming up with creative ways to decorate a plate, Jasmina's recipes are a blend of tradition and innovation, designed to bring people together through food and stories.
Her passion for food is rooted in her persistence in doing what she loves, no matter the odds. As she puts it, "I am a child inside, always learning, but I love making people happy." Jasmina is the driving force behind most of the recipes on the blog, crafting engaging stories and fun activities in the cookbook Beyond the Cake, helping families bond over delicious treats and tales.
When not in the kitchen, you'll find Jasmina enjoying nature or chatting with loved ones, spreading joy wherever she goes.
Zvonimir is a versatile creator with a background that spans software engineering, startups, and photography. As the visual storyteller of Food by J & Z, he captures every moment of culinary creation, bringing life to every dish through his lens. With Jasmina's help in food styling, Zvonimir's photos tell the story of every recipe—from the preparation to the final delicious result.
Having once built a substantial online following and helped scale startups, Zvonimir brings a unique blend of technical expertise and artistic passion to the table. His culinary journey started in a surprising place—a dance class where he and Jasmina first met. From there, their shared love of food and photography blossomed into what is now a vibrant blog and cookbook project.
Although much of their original following from Google+ is a fond memory, the two continue to grow their community by sharing their love for food, family, and the joy of creating something meaningful together.
Jasmina and Zvonimir first met at a dance class, where Zvonimir was the instructor and Jasmina attended as a student. Their shared love for food and photography soon sparked a connection, leading them to explore their creative talents together.
With Jasmina's expertise in cooking and recipe writing, and Zvonimir's passion for food photography, they decided to launch Food by J & Z to bring their unique collaboration to life. Their vision was simple: to inspire families and home cooks to enjoy food, whether by preparing it, photographing it, or simply sharing a meal together.
Their blog, cookbook, and community have grown into a joyful space for food lovers, filled with Jasmina's inventive recipes and Zvonimir's stunning visuals. One of their proudest creations is the storybook cookbook Beyond the Cake, which combines recipes with fun, family-oriented stories to make baking with kids an exciting experience.
Today, they continue to experiment with new flavors, techniques, and trends while focusing on bringing families and friends closer through the art of cooking. Every recipe, every photo is a testament to their love for food and the joy it brings.
This is one of my favorite desserts from my Mom’s recipe notebook. The original recipe is a square shape but I like the pie shape so I transformed it to my liking 😉 My Mom used to eat it hot, straight from the oven! It is creamy and crispy at the same time and the […]
Don’t have a bakery nearby? No worries! These easy-to-make jam rolls will be part of your staple in no time 😉They will make you drool with whatever filling you choose. I used plum jam for this batch and the flavor was exquisite! Ingredients 300 ml (1 1/4 cup) sunflower or canola oil 150 ml (3/4 […]
A perfect summer dessert needs to be refreshing and light, just like this yogurt pie ☺ My fruit of choice is always tangy berries to balance the sweetness of the cream. This time I used blackberries and blueberries. But strawberries, raspberries, or even cranberries would be an excellent choice. It’s an easy-to-make and easy-to-eat cake […]
Strawberry season is one of my favorite seasons. Since I was born during this season, most of my childhood birthday memories have strawberries in them. Not only in my birthday cakes but also picking them in my grandma’s garden and eating them until I couldn’t breathe any more 😉 This creamy cake is light and […]
There are some recipes that skip a generation. This is one of those. I got this cake recipe from grandma Maja, the mother of my Mum’s best friend. She turned 101 this year, and I wanted to keep this amazing cake alive in her honor 🙂 I remember these Kongo squares from when I was […]
Nothing beats the smell of the freshly baked bread or in this case buns, don’t you agree? These buns will blow your mind. They are silky soft and milky sweet. I could eat the whole batch myself. 🤤They are very versatile. You can spread them with your favorite toppings like jam, chocolate or hazelnut spread. […]
Rustic looking honey cookies are one of my favorites. They literally smell like Christmas! Is there anything better? 😄 Perfect with a cup of your favorite tea or coffee, they will make a great addition to every little winter gathering with your friends and family. Ingredients 100 g (¾ cup) sugar 150 g (1 cup […]
Let me tell you about a legend of vanilla crescent cookies. It goes all the way back to 1683. It was 12th of September.A long and hard battle between the Viennese and the Turkish army has just ended. Viennese have defended their city and the whole Austro-Hungarian Empire from the Turkish invasion. They were so […]
London, such a great city with lots of delicious desserts. Puddings, tarts, custards, pies and a lot of inns. But no bars! So what is the origin of this cake and where did the name come from? Our research showed traces of London Bars in Croatia as Londonerice or London štangice, in Hungary as Londoni […]